Take a moment to think about how many hours per week you spend on social media sites. If that number is pretty high, you’re not alone. The truth is, many people spend several hours each week scrolling through Facebook, Twitter, LinkedIn, Pinterest, Instagram and several other platforms.
Now imagine if everyday social media users spent even a fraction of that time viewing posts that highlight your products, services, or unique brand.
Let’s take it one step further. What if your ideal audience was reading, watching, and interacting with your posts regularly?
These aren’t just fantasies that only “lucky” small businesses can achieve. Social media platforms empower companies to make a name for themselves as a curated audience watches, interacts with and eventually purchases its products and services.
If you’re not convinced yet, stick around to unpack three reasons your company should be making small investments in social media marketing now to see tremendous growth in the future.
Markdown Marketing
Traditional marketing is historically expensive, and small business owners can feel uncomfortable forking over large sums of cash for a vague promise of a successful campaign.
That’s why social media sites have become a saving grace for small businesses on a budget. Using social media is free, and since a large percentage of people are using the most popular platforms daily, businesses gain a wide reach without the huge price tag.
Does all this sound too good to be true? Then take renowned entrepreneur and influencer Gary Vaynerchuck’s word for it. Vaynerchuck says social media’s organic growth properties are powerful on their own, and when paired with paid boosting and ads, the results can be transformational.
The magic happens because, with just a small investment, your company can appear on the feeds of thousands of people.
It gets better than that, so keep reading!
Build-An-Audience Workshop
Take a second or two to think about who you had in mind when you created your product or service. What job title comes to mind? What age range? What hobbies or interests? What problems can your product or service solve?
Small business owners know these questions matter. The bigger question is, how do you target the exact people who need your product or service?
The answer lies in social media, and although developing and targeting an audience takes time and research, it’s much easier than it sounds.
According to Social Media Examiner, platforms like LinkedIn and Facebook allow you to set parameters to determine which users will see your advertisements. This means you can come up with a list of attributes for your ideal customer and easily test them out using the convenient tools at your fingertips.
With the analytical parts out of the way, now comes the fun part.
Let’s Talk Branding!
Most small business owners are passionate about their brand messaging, especially since small businesses are typically born from an individual’s dreams, values and passions. In other words, spreading your brand to potential customers is deeply personal and vastly important. Luckily, social media has the tools to achieve this.
For example, Small Business Trends says when you share content that showcases your brand and values, the content begins to resonate with the audience you’re building. This means people will grow increasingly attached to your content, which will build a sense of trust and rapport in your brand.
The result? Your loyal audience will transform into loyal customers. This is where business owners begin to see measurable revenue growth, and all of that effort pumped into social media content will be worth the return on investment.
Are You Ready?
You likely have a vision of your company’s future. Now you need a bridge to reach that vision. The secret to your success can derive from employing the incredible power of social media.
Why wait?
If you’re ready to bring your social media marketing to the next level, contact us today!