Marketing your business effectively is always a challenge. Customer tastes change, competitors rise, and new platforms seem to crop up every day.
It’s wise to avoid jumping on every trend. But one platform has the stats to prove its worth. That platform is mobile apps.
Americans spend 87 hours on their smartphones every month, according to an OfCom Market Report. The latest marketing efforts all include mobile apps. But how exactly do mobile apps improve your marketing?
It all boils down to one point: data.
Data, Data, and More Data
Thanks to mobile apps, marketers now have an enormous library of data to work with. Mobile apps are now a consistent contributor to “big data.” At its simplest, big data means any large volume of data. The big data potential of a mobile app can put your business strides ahead of your competition.
Locations Available For Your Convenience
One of the biggest advantages of mobile app marketing is geo-targeting. Today all phones use geo-targeting, although users can choose to turn the location functionality on and off.
However, times are changing. People were once uncomfortable sharing their location at all times, but today location-sharing is viewed as a modern convenience.
A study by Urban Airship found that users not only accept location-specific marketing efforts but respond positively. Location-based push notifications for one company resulted in 400% more user engagement.
Data Bonus: Social Media Integration
Most mobile apps have the capability to integrate with social media sites and email. This functionality lets you collect emails, demographic information, interests, and personal websites or blogs, to name a few.
It’s not uncommon for a user who installs an app to receive a thank-you email later the same day.
Mobile apps help you personalize your marketing efforts and provide your customers with the best possible experience.
At Empowered Pulse, we can help you build an app that suits your customers. Contact us today to learn more.