If you run or work for a business, then you readily understand the importance of maintaining customer retention and engagement in building a sustainable customer base. In an increasingly mobile world, strategies like marketing emails and online ads are essential, but may not be enough. That’s why more and more businesses today are taking advantage of what’s called the push notification.
What Are Push Notifications? A push notification is a pop-up alert on a user’s mobile device notifying them of new information such as:
- Deals and promotions
- Exciting company news
- An upcoming event
- Newly-published blog articles
- Profile messages
- Customer order updates
When businesses offer a mobile application, customers can download that application, and then have the option to turn on or off push notifications from that application.
How Push Notifications Boost User Engagement
Push notifications on mobile devices give businesses instant access to their customers. Businesses are able to send messages or deals that will go directly to the application user. Mobile devices are on the go, day through night, and are easier to access than laptop and computer web browsers. Customers as a result are exposed to the business on a daily basis, and are provided with an easy outlet to interact with the business.
With more and more mobile users every day, it’s vital for businesses to find new ways to build a better relationship with their customers through mobile devices. The push notification is a useful and effective way to that by boosting user and company engagement.
If your business does not yet have a mobile application, now’s your opportunity to start today.
You can email us here for more information on setting up your new mobile application.