Why and How to Make Messenger Marketing a Part of Your Marketing Arsenal

Everyone is on social media nowadays—influencers, followers, companies, consumers etc. So it makes sense to use social media marketing for your product or your service. There are a couple of ways of marketing on social media. One is by having your advertisement show up as just another post in someone’s social media feed. The other is via messenger marketing.

Using Messengers for Customer Service and Marketing

Messenger marketing is particularly useful to help you communicate with the followers you already have. Some of them might be your customers already in which case you can use messenger marketing to resolve any issues they might be having with your product. Or you can also send them messages informing them about new products or services you might be launching. In case your follower missed your social media blast about a new product or service, they’ll still have your message in their inbox to tell them about it.

Make Messenger Marketing a Part of Marketing Arsenal

Different online marketing methods work for different products and services. Sometimes, you might find that you’re more successful when you send out marketing emails. At other times, social media updates or blog posts might work better. It’s a good idea to have messenger marketing in your arsenal as yet another marketing method that you might want to try out. Given the popularity of social media, it’s not unreasonable to assume that messenger marketing might prove to be popular too.

Writing an Effective Message for Messenger Marketing

Messenger marketing, like email marketing, doesn’t cost you anything. All you need is a well-written message and possibly an image to go along with it which will catch your consumer’s eye.

Your message should have all the necessary information about the product or service.
It should link back to your website so that the recipient can easily learn more about it or even purchase it right away.
A marketing message should not be too wordy as this might turn off your potential client. People on social media don’t necessarily have a long attention span.

So just send out something short and eye-catching which intrigues the reader in some way, prompting them to want to know more.