Running a business can take up a lot of time. This holds true for both big and small companies. There are people or founders who have been able to manage and pull off the “one man show,” doing everything alone from answering emails to making critical business decisions to meeting with potential clients. Some people may claim that they have their own system and have learned to work independently. Others have difficulty delegating tasks to others. Still, there are those who are afraid that the virtual assistant will do more harm than good.
When a company is transitioning from founding to growth stage, the owner will suddenly find himself swamped with tasks and schedules. At some point, a person will only burn out in the process and that is where an outsourced virtual assistant can be extremely helpful.
More and more entrepreneurs are becoming aware of the benefits that having an outsourced virtual assistant can give. It may just be a matter of pinpointing which tasks will be effectively carried out by the VA.
Online marketing is one of the tasks that you can delegate to a virtual assistant. You may provide a set of goals to the VA so that both of you will have a means to measure effectiveness.
You can also assign the task of managing your company’s social media accounts to the VA. The VA may be in charge of posting content, interacting with customers, collecting feedback and answering queries. Social media is now one of the strongest online marketing tools. The business’ online presence is invaluable in terms of keeping loyal customers and increasing reach to potential customers.
The VA may also be in charge of email management, which is one basic online marketing tool. It has been present way before the advent of social media and other platforms. The fact that this is still being used today means that it is a proven method to create and keep customers. Sorting email and creating email lists and sending out email promotion may take a lot of time from the entrepreneur. A VA may carry this out properly with efficient directions.
An effective way for a small business to thrive in the cutthroat market industry is blogging. These blogs need maintenance and creation of content. Those tasks alone translate to a big amount of time. A VA may handle this and create relevant contents or if the business owner prefers, the VA may just be the one to be in charge of posting and editing the content and applying photos related to the topic.
Reaching out to other bloggers and building a network may also be a job of the VA. Getting recommendations from other bloggers, groups or an influential person is a great online marketing strategy. This will funnel in more visitors for the business website.
The VA may also be in charge of creating summaries of reports from metrics of various services like Google Analytics, Facebook Ad Report, etc. Going through each may eat up a lot of time already for the business owner. With a report summary from the VA, the entrepreneur may now focus on creating online marketing strategies for the business.
In the digital age, faster is better. There is always so much to do in so little time. The idea of replicating oneself in the form of a VA will help the entrepreneur accomplish so much more. The VA is heaven sent especially for small businesses. This ensures that all the resources and energies are delegated towards the expansion and growth of the business.