Digital marketing is composed of many elements, with new ones being added every day. A basic digital marketing campaign starts with a website, blog and social media pages. To this, one can add SEO and email marketing.
In 2024, it makes sense to continue to use the basic B2B marketing methods but to tweak them in order to make them more useful. The more digital marketing methods you use, the more likely you are to attract viewers and convert them into customers.
SEO
SEO or search engine optimization is an overall strategy that applies to all the content that makes up your online presence. You can optimize your website, your blog, your social media posts, your emails, etc.
As we enter 2024, it still makes sense to use keywords that increase your chances of showing up in web searches. But you can also use other SEO strategies such as being concise, using subheadings, and creating lists with numbers and bullet points. You can also use AI to come up with optimized content that follows all these dos and don’ts.
Social Media Marketing
As we enter 2024, it’s still necessary for a company or a brand to have a few social media pages, such as a Facebook page, an Instagram page, and a Twitter account. Going forward, you’ll be able to use AI to come up with social media posts that contain both, visual and written content.
You don’t necessarily need to have different content on all these pages; you can use the same content but change it around a bit. With Facebook, the emphasis is on both, visual and written content whereas on Instagram, the emphasis is on the photo or video. When it comes to Twitter, you’ll just have to cut down the content so that it’s not more than 280 characters.
Email Marketing
Email marketing is one of the original forms of digital marketing, but it will continue to be useful in 2024. If you already have a list of emails of people who have bought your product or service, then this can serve as a useful starting point to inform them about new products and sales.
When it comes to email marketing, the idea is to catch the customer’s attention quickly, through the subject heading, if possible, so that they’ll actually end up opening it. The email should also be easy to load, without too many graphics, personalized, and not overtly promotional. Once again, the use of AI will help a great deal to come up with personalized marketing emails in 2024.
Content Marketing
All the written and visual content that is a part of your online presence comes under the purview of content marketing. In 2024, content is still going to be king, and there will be many new ways of generating it, as well as many new forums where you will be able to post it.
In general, it’s a good idea to keep in mind that all your online content should be in keeping with your brand and should enhance your company image. If you’re not sure whether to upload a piece of content, then ask yourself if it’s in keeping with your brand. If it is, then you can’t go wrong with it. If it’s not, then maybe it can be tweaked a little so that it’s in line with how you would like your customers to view you.
Contact us to learn more about how you can tweak your current marketing strategies in 2024.