Social media opens up a vast potential audience, but many businesses find the prospect of wading into social media daunting and would prefer to avoid platforms like Facebook, Twitter and Instagram as well as their pitfalls. But social media can drive a ton of customers to your business and dramatically increase your visibility. Here are three reasons investing in social media is worth it.
It’s Okay to Start Small
Starting a social media account for your business can feel like you are shouting into the cacophony of the internet and just hoping that someone pays attention to what you are saying. But it doesn’t need to be like that. If you have a very specific target audience in mind and set modest goals, you can create a strong foundation that you can build on later. Choose one platform based on what form of communication you feel most proficient with. If the idea of communicating visually excites you or you have dabbled in photography, Instagram is the way to go. If you have a great sense of humor and are good at communicating in short form writing, start a Twitter account. Paid advertisements can help you to bypass the noise and target tailored audiences within hyper specific demographics.
Social Media Overs Invaluable Data
Social media allows you to see what your customers are interested in, and what they aren’t. Being able to see which posts advertising particular products or services get the most engagement can be hugely useful and can help you to figure out what people respond to and what will drive customers to your business.
Organic Social Content Will Spread Your Message
Using paid advertisements to target specific audiences is helpful when you are first getting started on social media and are trying to build on audience. But if you are creating quality content, people will soon begin to share it and your audience will grow organically without needing to invest in more advertisements. No other form of advertising offers that. As long as your chief focus is on creating quality content, you will find an audience online and that audience will check out your products.
If you are interested in learning more about social media strategies, simply contact us here at Empowered Pulse, and we will be delighted to help!