I had a friend who recently posted this and I wanted to share it with you all. This beautiful statement is below.
Remember: Where there is fear, replace it with certainty. Where there is doubt, replace it with confidence. And lead people in pursuit of a better future.
About 12 years ago during the Global Financial Crisis recession Dan Sullivan of The Strategic Coach wrote a guide for businesses and entrepreneurs for a time when the world was scared. The strategies are provided in the hopes of transforming current anxieties and fears into strategic growth, progress, and achievement. We hope these strategies support your creative thinking, communications, and actions in the month ahead.
1 Forget about yourself, focus on others.
Fear can drive people into themselves, making them feel isolated and helpless. The best strategy here is to go in the opposite direction, expanding your connection with others — focusing on helping them transform their negatives into positives. The more you contribute in this fashion, the less you will need to worry about your own situation. You will become a source of confidence for everyone else.
2 Forget about your commodity, focus on your relationships.
In scary times, people become frightened about the viability of their “commodities” — the things they sell and the jobs they hold. A more strategic response here is to disregard your own commodity and focus on deepening the power and possibility of all your relationships — with family, friends, team members, suppliers, clients, customers, and prospects. Every time you strengthen a relationship, the viability of your commodity, without you focusing on it, will increase.
3 Forget about the sale, focus on creating value.
Most people don’t like being sold at the best of times. When times are scary, they turn off, hang up, and slam shut. But what people want at all times is value creation — that is, solutions that help them eliminate their dangers, capture their opportunities, and reinforce their strengths. When you focus on providing these three solutions, the sales will naturally follow.
4 Forget about your losses, focus on your opportunities.
Things you had, things you took for granted, may have disappeared. Some people never get over this. They keep trying to replay their old games. A better strategy is to start an entirely new game — using new ideas, new energies, new tools, and new resources. A big opportunity is suddenly available now for achieving far more than you ever did in the past.
5 Forget about your difficulties, focus on your progress.
Things may not be as easy as they were. The new difficulties will either defeat you or reveal new strengths. Your physical muscles always get stronger from working against resistance. The same is true for the muscles in your mind, your spirit, and your character. Treat this whole period of challenge as a time when you can make your greatest progress as a human being.
Empowered Plus is here to help you effectively market your business across all platforms, big and small. Contact us to learn of our digital strategies proven to get results, Empowered Plus has a team of professionals ready so you can focus on the business of being a business.