Social media has long become a mainstay in people’s lives, businesses, and consumers alike. Whether it’s through Facebook posts, Twitter tweets, or Instagram stories, these platforms and more are powerful tools for businesses, and allow them to reach consumers whenever and wherever they are. Without social media in this day and age, any new business is basically set up for failure.
Social Media Power
In 2020, social media has become an even more powerful force. With the COVID-19 pandemic ripping through the world, many businesses aren’t operating in person. However, unlike a brick and mortar store, social media doesn’t close. It’s open 24/7, and even though you may not be physically present to run your business in person, your online presence is always there for your consumers and employees. Here are some ways you can harness the power of social media to your business’s benefit.
Harness the Power
You can use social media to keep your business running, while also acknowledging the current crisis. It’s important to continue with your current social media content schedule, but you must also balance that with what’s currently going on. Don’t just carry on with business as usual online as if COVID-19 (or any future crisis that causes your business to temporarily shut down) is not a problem.
Use your platforms to state you are taking the situation seriously; that you are working hard to make your business as safe as possible for everyone when your doors open again. Consumers want to be confident and trust in your brand and it’s important to be open and honest with them. Listen to any feedback they may have on anything concerning your business.
Next, it’s paramount that you take advantage of online gatherings/meetings. With platforms such as Zoom and Google Hangouts, you are able to host meetings without being there in person. As a business owner, this is a great way to connect with your employees and keep things running without having to go to the office. In turn, you’re able to have your business grow and even thrive in these trying times.
And finally, to sum it all up, social media has been important for years. It’s allowed entrepreneurs to build brand awareness, help their business grow, and boost consumer engagement. Now in the year 2020, the problems we face, make these elements even more important. Contact us for more information about the power of social media for businesses.