Not too long ago most people searched the web using a desktop computer. That is no longer the case. Today most people use a mobile device – a smartphone or a tablet – to access the internet. In fact, according to Recode, smartphone web traffic has increased by 68% in the last two years.
So if your company website is still designed for desktop viewing instead of mobile viewing, then you have a problem because you are losing business. You are also losing search rankings because Google is now penalizing sites that are not mobile-friendly. In today’s online world, your business must have a mobile-optimized website.
But what exactly does mobile-optimized mean?
Fits to Any Screen
A primary issue with sites designed for desktop is that they do not fit on a small screen. Much of the content is missing because it sits out of view or slides off the page. Users have to “pinch and scroll” to view the entire page. The text is often too small to read and the pictures too small to see. This creates visitor annoyance and frustration.
A mobile-optimized website, on the other hand, scales to any size screen, from a desktop or laptop to the smallest smartphone. The text is easy to read, and the pictures fit on the page. This kind of site creates a positive user experience, and by extension, a positive brand experience.
Loads Quickly
Mobile device users are often searching on the go, and they expect to find the information they need quickly. The last thing they want to deal with is a bulky, slow-loading site designed for desktop viewing.
Mobile-optimized websites are designed to load quickly, giving users the results they want right away. Fast mobile-friendly websites also get a bump in Google’s search rankings.
Easy to Navigate
Websites designed for desktop viewing tend to have a lot of information on them. This makes sense because there is a lot of space to fill. It does not make sense on a small screen because too much information clutters the space and makes navigation difficult.
Mobile-optimized sites contain less content, more white space and fewer drop down menus. Only the most important points about a company are included. This kind of streamlined design creates a positive user experience because it makes small site navigation simple and easy.
If your company is ready for a mobile-optimized website, then please contact us. We are here to answer your questions and look forward to working with you.