Chatbots?
Chatbots can be found in all corners of e-commerce assisting companies in a variety of different ways. The most common example of chatbots can be found in the dialog systems used by most hospitals and companies. Another prime example of chatbots can be found in the dialog boxes used by many online retailers used to contact customer support. Chatbots were developed in order to better fulfill companies needs to improve customer service, and one way chatbots improve customer service is by being available 24/7, while also cutting down costs for the companies using them.
There are two main types of chatbots. The first variation of Chatbots are called ‘fixed bots,’ these are the ones commonly found in the previously mentioned dialog systems. These bots are limited due to the fact that they only test for certain keywords found in audio or textual input, then match them to the closest found products or services. The next variation of chatbots is ‘AI-based chatbots.’ These bots use machine learning to learn from customer interactions in order to improve suggestions and experiences.
The benefits of chatbots
Chatbots are very easy for businesses to implement due to several key factors. First of all the implementation process is very easy due to the flexibility of chatbots, they can be easily programmed to a wide variety of specific tasks depending on the need. Chatbots can also be easily implemented into messenger apps such as Facebook’s ‘Messenger’ app. ‘Messenger’ in particular is very easy to implement chatbots into due to the thousands of developers programming chatbots into ‘Messenger,’ which allows them to connect to a very large customer base. Another great benefit of chatbots is that their designers have programmed them to update automatically, saving any extra work for businesses, while also sparing customers negative experiences with any outdated programs. Chatbots are also perfectly prepared for mobile use, making them even more accessible to users and more valuable to businesses.
Chatbots allow businesses to have customer engagement that is highly interactive, and available 24/7. Beyond interacting with customers, chatbots can also be used to proactively increase sales by learning a specific user’s preferences, then displaying products or services they are more likely to buy. The implementation of chatbots continues to grow, and also improves as machine learning continues to develop. Chatbots are the easiest, most accessible and cheapest way for businesses to implement customer service.
For more information on how chatbots can help your business, please contact us.