When configuring your website to top the charts on search engine page results, keywords are usually the top strategy. Keyword research, keyword-rich content, and keyword-inspired content are all a major concern. Keywords are used in PPC targeting and keywords are woven through your social media. But there’s more to SEO than keywords and content.
These elusive peripheral strategies are called SEM or Search Engine Marketing. They include all the ways that you can make your website more visible on search engines outside of blog posts and keyword competition. Let’s dive into the top SEM strategies you might need to add to your campaign techniques.
Metadata
Metadata are special detail tags inside your web code. They tell web crawlers more about your page than is visible to the user. Alt tags, title tags, and other metadata can boost your searchability without changing your page content.
Media Captions
Always ad an alt-tag and captions to photos and videos. Always provide a transcript for video and audio content. This extra data serves three useful purposes. First, web crawlers will read the extra data which can be used to strengthen your SEO ranking. second, images and videos can appear on separate media-only searches. Third, it makes your website more accessible.
Page Load Speed
Google prioritizes fast-loading, stable, and quickly interactive pages. So tune up that website performance.
Content Updating
Update old content pages. Brush up your best blogs, product pages, and service pages. Google judges relevance partly on the last edit date of a page, so set a schedule to update your facts, links, and other details regularly.
Mobile Responsive Design
Over 50% of internet use today occurs on phones and tablets. This means mobile device performance is key. Google ranks mobile responsiveness quite highly when selecting which websites get top ranking for user searches.
Backlink Link Building
Backlinks are links on other websites back to your site. This lends credibility to your website as a trusted source. Link building is the process of networking with other brands and sites to create legitimate links back to your site.
Internal Link Networking
Internal links lead from one page on your site to another. They are useful for reference and navigation. A good network of internal links can increase your ranking when explored by search engine crawlers.
Using these tactics, you can increase your SEO visibility without focusing entirely on keywords and fresh content. To learn more about boosting your SEO results with a comprehensive SEM strategy, reach out to Empowered Pulse for a strategy consultation.