For businesses looking for ways to boost audience engagement, techniques such as content and email marketing have often been the way to go. But there’s a new way to reach prospects and customers on more channels while boosting lead generation efforts. Read on to learn more about Messenger marketing and why it is a valuable marketing tool.
What’s Messenger Marketing and Why Is It Driving Business Growth?
As defined by a chatbot marketing company, ManyChat, Messenger marketing is the use of chat platforms to connect with customers and drive commerce. For example, a customer that has questions about a product will interact with an automated chatbot for quick, personalized customer service.
Its automated nature drives growth by extending your business’s customer service, branding, and advertising capabilities. Rather than spending more time, resources, and money on these efforts, you can use Messenger to automate the promotion of content or serve as a sales or customer inquiry channel.
Here are 2 reasons Messenger marketing is such a powerful tool:
It’s a Conversation Starter!
Consider the way people currently communicate with each other. While email, text, and phone calls are still important, there are millions of conversations being facilitated through messaging apps such as Facebook’s Messenger.
By adopting a Messenger marketing strategy, your business gains access to a flexible, intuitive avenue of distributing content, running ads, and starting conversations with your target audience.
It Drives Conversions!
The automated nature of chatbots creates new levels of interaction between customers and brands. When a customer browses your site, for example, the chatbot can recommend products based on their search. Utilizing their Facebook profile, chatbot messages and interactions can be personalized even further. User information collected by chatbots can help:
- Qualify prospects
- Schedule meetings with a salesperson
- Aid in creating more effective sales funnels
This personalization adds relevancy to the products and services offered to prospects and can lead to higher conversions and sales.
Getting Started with Messenger Marketing
Starting with Messenger marketing is simple when you have the right help. Take your marketing strategy to the next level with a consulting company that understands your business’s needs. Learn more about how Empowered Pulse can create custom strategies that drive results for your business. Let’s get in touch.