Although video marketing is not a new concept, it is constantly evolving and adapting to consumers’ changing needs and preferences. For businesses that want to stand out from the crowd and connect with their target audience in 2023, video marketing will be more important than ever.
Here are five video marketing trends for 2023 that you should consider for your business:
Live video is an excellent way to demonstrate your brand’s personality, interact with your viewers in real-time, and create a sense of urgency and exclusivity. Live video can show behind-the-scenes footage, hold Q&A sessions, launch new products or services, or announce special offers or discounts.
Behind-the-Scenes Video: A behind-the-scenes video is a type of live video that shows your audience how your company operates, what your values are, and who your team members are. This can aid in the development of trust, loyalty, and transparency with your customers and prospects. You can use behind-the-scenes videos to demonstrate how your products or services are made or delivered, to introduce your staff or partners, or to share your company culture or mission.
Educational Video: An educational video is a type of video that provides your audience with valuable information or tips on topics related to your industry or niche. This can assist you in establishing yourself as an expert, educating your customers or prospects about your products or services, and generating leads or sales. You can use educational videos to demonstrate how your products or services work, answer frequently asked questions or solve common problems.
Short-form Video/Influencer Marketing: Influencer marketing is a type of video marketing that involves working with influencers who have a large and engaged following on social media platforms such as TikTok. A short-form video lasts between 15 seconds and three minutes. These videos are intended to capture viewers’ attention quickly and convey a clear message in a short amount of time. Influencer marketing/short-form videos can help you reach new audiences, raise brand awareness, drive traffic to your website or landing page, and increase conversions.
Which type of video is right for you? Stay tuned to our blog for further cutting-edge solutions and inspiration, or get in touch with Empowered Pulse: Contact us