In a word…YES! Everyone spends a lot of time on mobile devices these days. If you convert your website to a responsive design, it will automatically work well on many different kinds of internet devices. Users won’t have to visit separate desktop or mobile pages depending on their needs. This upgrade is clearly beneficial, but is it really necessary for your website?
Considerations
If nearly all of your visitors use the same type of device, you might not need responsive coding. For instance, perhaps you run a business that sells desktop computer software or offers helpful tips for iPad enthusiasts. The number of users with other computing equipment may be negligible.
On the other hand, this isn’t true for most webpages. Pew Research reports that about half of Americans own tablets and nearly three out of four have conventional computers. At the same time, around 20 percent exclusively use the internet on smartphones. Today’s websites need to accommodate a wide range of devices.
Why It Matters
If your web design is only optimized for one type of equipment, you may be turning away 20 to 50 percent of potential customers. Separate mobile and desktop editions can help address this problem, but it takes much more effort to thoroughly maintain and update two versions of your website.
Even if your web content primarily attracts people with one kind of device, its design has an impact on search rankings. Your company can gain a competitive advantage by embracing responsive web design; Google will prioritize your webpages in its standard search results and increase their visibility.
To sum it up, this strategy is more advantageous for some websites than others but anyone can benefit from adopting it. Please contact us today if you’d like to create a responsive website or convert existing content to this popular format. We develop attractive, easily navigable designs and offer competitive pricing.