What is a Chatbot?
If you’ve ever visited a business’s Facebook page, you’ve probably encountered an immediate pop-up message box. “Hello! Let us know if we can help!” it says cheerfully. Often, there will be a few buttons to provide pre-configured messages. “Tell me about your products”, “Contact us”, etc. Chatbots like this provide an easy way for potential customers to feel like they’re being guided through the process of interacting with the business without having to talk to a human or navigate a confusing website. Often operating completely within Facebook Messenger or similar programs, Chatbots are entirely self-contained and don’t rely on your business’s in-house servers to keep them up and running.
Why are Chatbots important for Businesses?
As more and more business moves online, potential customers are going to expect to get information 24/7. When they visit your website in the middle of the night, a chatbot can assist them with their basic questions and perhaps even make a sale. Business across many industries should consider chatbots, and over thirty thousand bots are already engaging in conversation on behalf of pages on Facebook. A huge portion of potential customers will all have the same questions. Being able to answer them quickly and efficiently can be the difference between gaining and losing customers.
How to get started with Chatbots?
Although Facebook does offer some tools specific to automated conversations on their platform, rolling out an incomplete program can do more harm than good. Trusting your potential clients to a chatbot programmed by an inexperienced or unprofessional developer can be a potential nightmare. Luckily, some companies have already entered the chatbot-programming space, and one with a particularly strong track record is Empowered Pulse. Working off an established history of strong customer marketing service, Empowered Pulse now offers assistance with Chatbots in addition to many other services. Please don’t hesitate to contact us with any questions about making Chatbots work for you.