Instagram is a great digital marketing tool for many businesses, especially if your business has a strong visual aspect. Sharing photos, videos and written information about your business, product or service can help a great deal in attracting new customers. But keep in mind that nowadays, a lot of people also reach out to companies via the DM (direct message) option on social media, and they expect that the company will respond to them within a short period of time.
Answering Customer Questions via DM Automation
Even if you can’t have someone responding to Instagram DMs all day long, you can at least take advantage of the DM automation feature in Instagram. What this means is that the system will automatically scan the DM received for certain keywords and provide answers accordingly. You may even be able to prompt the person who has sent the DM with frequently asked questions and then provide the appropriate answer.
In this way, a number of the DMs you receive will be automatically answered with well-written form responses that you came up with yourself. And chances are these form responses will cover many of the questions that people have.
Asking the Customer Questions via DM Automation
In certain cases, the automation feature can even ask the individual at the other end certain relevant questions, then process the answers received and provide a solution. For example, if a shipment wasn’t received, the DM automation feature can ask when it was expected and whether there was a shipment number before looking up the current status of the shipment.
DM Automation Helps the Customer and the Company
To a customer, DM automation is very helpful because it provides immediate answers to a number of questions. And if there’s still any doubt in the customer’s mind, you can still get back to them with a live person and make sure that their question is resolved.
DM automation can greatly improve your customer service and therefore improve your company image as well. Additionally, you can also use this feature to send out messages about new products and sales, which can help you to get more customers.
Contact us to learn more about setting up DM automation in your Instagram account.