Reputation Management Defined
Reputation management is the process of keeping this online reputation positive.
It involves connecting with negative reviewers to show you’re active and engaged. It also requires listing your business with updated information on review sites, as your reputation online is highly dependent on the reviews collected on mediums like Yelp, Facebook, and Google+. Encouraging your happy customers to leave reviews about their experience is another important part of reputation management.
Why Do Reviews Matter to Local Businesses?
As new consumers search for businesses to try out, reviews play a crucial role their final purchase decision. Any false information, negative reviews, or incomplete notes found online will deter your target market from making purchases.
Spending time making sure that your online presence is complete, accurate, and engaging allows anyone who finds you online to trust your business. This trust will develop into a deeper bond once they make a purchase, and connect with you for more information.
Local Data Aggregators and Reputation Management
Data aggregators provide information to search engines. When data aggregators have accurate information, this means that search engines are also fed accurate information about your business.
You should aim to have your contact information like company name, phone number, and address (otherwise known as a citation), on multiple listing sites to improve your search rankings and online presence. These listing sites include Yelp, YellowPages, Facebook, Google+, and more.
The better your search rankings are, the easier it will be for customers to find you. Once they find you, you must work to solidify your reputation online by staying engaged and updating your information.
Empowered Pulse is a consulting firm that works to assist business owners create specific and measurable marketing strategies. We develop customized plans to suit your specific business needs. If you have questions about your online reputation, and need assistance developing an appropriate marketing plan, please feel free to contact us. We look forward to helping you grow your business!