Nowadays, we live in a world filled with anonymity. We might have our families and small groups of friends, but people don’t recognize us wherever we go the way they used to in the world of Jane Austen or Charles Dickens. At that time, people recognized the importance of a good reputation, but now, they have stopped paying attention to this concept unless they are celebrities.
However, when it comes to your business, your local reputation is important. The way that people perceive your business in your neighborhood or your city makes a huge difference to how well your business does in the long run.
The Importance of Your Local Business Reputation
For some time, you might be able to get away with a reputation for producing cheap, substandard products. But after a while, if people continue to think that you are making low quality products and selling them cheaply, then they will never take you seriously even if you start making high quality products.
People’s Growing Interest in Sustainability Issues
It’s important to have a good local reputation from the get go. And this can be done via transparency. A lot of people now go on company websites and try to learn whatever they can about the way in which that company does business. People are interested in issues such as animal testing, sustainability, eco-friendliness and even how you treat your workers. So it’s a good idea to mention your take on these issues when you set up a website.
How Can Transparency Help Your Reputation?
If you are doing something to help the environment or to save animals, then why not mention it on your website? If you use raw materials grown organically and make sure that the farmers get a fair price, that’s also worth mentioning. Or maybe the thing that’s great about your company is how well you treat your workers, in which case people want to know about that too.
Remember that your website is the vehicle through which you get to put forward all the great things about you. It’s not the place to be modest. Go ahead and build your local reputation by telling people about all the great things you are doing.
Contact us to learn more about how transparency can help you to build your local reputation.