In the pursuit of digital marketing, there are two paths to follow and most brands pursue both in equal measure: Free content marketing and paid advertising. Among the most popular paid digital advertising options is PPC or Pay Per Click.
Like a regular funnel, a sales funnel starts out wide at the top and narrows towards the bottom. At the top of a sales funnel, you’ll find a number of potential customers—people who have just become aware of your product
When configuring your website to top the charts on search engine page results, keywords are usually the top strategy. Keyword research, keyword-rich content, and keyword-inspired content are all a major concern. Keywords are used in PPC targeting and keywords are
As social media continues to evolve, brands can find keeping up and maximizing their efforts across various platforms quite demanding. However, focusing on the content pillars of social media marketing discussed in this article can help cut through the noise
Digital marketing is composed of many elements, with new ones being added every day. A basic digital marketing campaign starts with a website, blog and social media pages. To this, one can add SEO and email marketing. In 2024, it
Email marketing campaigns have become a cornerstone strategy for businesses looking to engage with their audience and drive conversions. However, different approaches exist to leveraging emails, with two popular methods being drip campaigns and nurture campaigns. Drip vs. Nurture Campaigns:
Marketing, especially digital marketing, has been evolving a lot in the past ten years, and, with the advent of AI, it seems as if there’s really been an explosion in this field. However, one of the drawbacks of using AI
You sell the benefits of your product or service when you emphasize its core values to the customer. A good value proposition will help you communicate with potential buyers over several marketing channels and close the sale. You are referring
Video marketing has become a highly effective tool for small business owners to reach their target audience. It has become a popular trend in the marketing industry and businesses that embrace it can benefit greatly. In this article, we will
A strong, long-term marketing strategy includes the creation of engaging and targeted content shared across multiple channels. Such content might include blog posts, infographics, videos, podcasts, social media, and interactive content like quizzes and interactive maps. Goals of Content Creation
