Sales Funnels: A General Overview Also called a marketing funnel, the sales funnel is a term used to describe the process that potential leads go through from first discovering your company to becoming a paying customer. Sales funnels are important
Once you have started to build a social media following, your success hinges on user engagement. The more interested and involved your audience is, the more then will interact with your brand and boost visibility. Your routine social media schedule
Data analytics is the process of data collection, analysis, and interpretation to gain greater understanding and make effective decisions. It can help you improve your marketing strategy by understanding your customers, competitors, market trends, and campaign performance. Here is how
Business-to-business (B2B) marketing is an ever-evolving field, and this year will be no different. If you want to know what to expect, we will explore the top four marketing trends to dominate in 2024. AI Influence AI has become more
Email marketing has been around for a long time, but it still continues to be useful. After all, what could be better than an email sent directly to a potential customer’s inbox which they check every day? Emails can be
Video has quickly grown to dominate the marketing landscape. Without question, it should be included in every small business marketing strategy. Video is engaging, dynamic, and extremely effective at reaching your target audience. With as little as a cell phone,
Social media marketing is one of the most effective ways of getting the word out about your product or service. Whether you’re just starting your company or your company and product have been around for many years, social media marketing
The Sales Funnel is one of the most important concepts in modern marketing and/or active selling. It graphs the conversion process of your audience based on the natural decision-making process and how to channel leads toward a purchase. However, when
When brands debate between drip and nurture emails, the most practical answer is often “Both!”. Drip emails go out regularly, often to everyone on the same email list at once. But nurture emails are inspired by a customer’s recent activities.
Leveraging Direct-to-Consumer (DTC) Marketing to Grow Your Small Business Direct-to-consumer (DTC) marketing is becoming an increasingly popular strategy for small business owners looking to build stronger connections with customers and boost sales. By selling products directly to consumers rather than
