Marketing, especially digital marketing, has been evolving a lot in the past ten years, and, with the advent of AI, it seems as if there’s really been an explosion in this field. However, one of the drawbacks of using AI is that it generates a lot of repetitive content. If you really want to make your website, blog or social media posts stand out, you’ll still need the human touch. The role of the marketer is likely to change drastically in 2024, but will not become obsolete. Here are some B2B marketing trends to keep in mind for the coming year:
Using AI for Written Content
With tools like ChatGPT, GravityWrite and Copy.AI, you can now generate written content at will. The tool you use will scour the web for information about the topic you need content about and summarize it for you. However, keep in mind that these tools are limited by the information that’s available. If you’re trying to write about something for which there is not much information, then you need a human being who will do the research in the real world and write your article for you. You’ll also need a human being to go through the content that the AI tool spews out and make any corrections that are needed in terms of facts and writing style.
Using AI for Images
In 2024, you’re likely to see AI used more and more to generate images as well. AI is proving to be very versatile in this regard. With tools like DALL-E 2, Midjourney and DreamStudio, you can just enter what type of image you are looking for and get something that looks realistic and natural. You can also get images in various styles, like oil painting and pencil sketches. Or you can take images you already have and smooth them over to make them more appealing. Although AI can help you to do this, you’ll still need a human being to pick out the best image for the marketing campaign you are trying to implement.
AI for Integrated Marketing
Another trend we’re likely to see in 2024 is the use of AI to integrate the various aspects of marketing. For example, Jasper is a tool that can help you with SEO while Copy.AI has a plagiarism checker built into it. Writesonic can write a blog post, social media posts and product descriptions. No matter what type of marketing content you are looking for, there’s likely to be an AI tool that can help you generate it. The tool takes care of generating the content from beginning to end. However, it’s up to you or whoever is using the tool to use the content that is most relevant to your marketing efforts.
So although the use of AI will present many options for marketers in 2024, it’s good to keep in mind that it has to be used judiciously. Use the AI content that’s in keeping with your brand and your company image so that your marketing efforts have the type of long-term effects you are looking for. Contact us to learn more about B2B marketing trends for 2024.