A significant change has just occurred in the marketing industry. The use of chatbot technology has changed how companies communicate with their customers. Companies are… Read More »Unleashing the Potential of AI: Navigating the Elevated Era of Chatbot Marketing for Enhanced Customer Engagement
It is easy to slip into a mindset of being able to form a marketing strategy entirely based on one’s gut feelings or intuitions. However,… Read More »Forming a Marketing Strategy Based on Data & Analytics
The digital age has ushered in a more social era where more modern ways of advertising have surpassed traditional marketing techniques. Therefore, social media marketing is… Read More »Benefits of Using Social Media to Market Your Small Business
Direct-to-consumer marketing is a strategy that involves selling products or services directly to the end user without the involvement of intermediaries such as retailers or… Read More »A Brief Guid on Direct-to-Consumer (DTC) Marketing Strategy
Many people think that they have a great handle on the concept of value propositions. However, a value proposition is often confused with a brand… Read More »Are You Emphasizing Your Value Proposition?
Video marketing has become an increasingly popular tool for businesses to reach their target audience. Small business owners, in particular, can benefit from video marketing… Read More »Maximizing the Impact of Your Small Business through Video Marketing: A Guide for Success
What’s better than a prospective customer deciding to make their first purchase? A customer deciding to come back and make another purchase. Retention marketing refers… Read More »Focus on Retention Marketing
Every business needs marketing. In today’s marketplace, digital marketing is the most popular. And for good reason. It’s less expensive than traditional print marketing, like… Read More »Content Creation: Struggle No More
You just need to get the word out about your brand in any way possible right? Not exactly. Truthfully, you need a consistent and powerful… Read More »Don’t “Wing It”: You Need a Legitimate Marketing Plan
Although video marketing is not a new concept, it is constantly evolving and adapting to consumers’ changing needs and preferences. For businesses that want to… Read More »Making Video Marketing Work: Strategies, Tools, and Best Practices
