Once you have started to build a social media following, your success hinges on user engagement. The more interested and involved your audience is, the… Read More »5 Engagement Strategies for Social Media Marketing
Data analytics is the process of data collection, analysis, and interpretation to gain greater understanding and make effective decisions. It can help you improve your… Read More »Strengthening Your Marketing Strategy Using Data Analytics
Business-to-business (B2B) marketing is an ever-evolving field, and this year will be no different. If you want to know what to expect, we will explore… Read More »B2B Marketing Trends
Email marketing has been around for a long time, but it still continues to be useful. After all, what could be better than an email… Read More »Pros and Cons of Drip and Nurture Email Marketing
Video has quickly grown to dominate the marketing landscape. Without question, it should be included in every small business marketing strategy. Video is engaging, dynamic,… Read More »Video Marketing: Trends and Benefits
Social media marketing is one of the most effective ways of getting the word out about your product or service. Whether you’re just starting your… Read More »“Know Thy Customer” and Other Pillars of Social Media Marketing
The Sales Funnel is one of the most important concepts in modern marketing and/or active selling. It graphs the conversion process of your audience based… Read More »ToFu, MoFu, and BoFu: Mapping Your Sales Funnel
When brands debate between drip and nurture emails, the most practical answer is often “Both!”. Drip emails go out regularly, often to everyone on the… Read More »3 Nurture Email Marketing Ideas to Boost Re-Engagement
Leveraging Direct-to-Consumer (DTC) Marketing to Grow Your Small Business Direct-to-consumer (DTC) marketing is becoming an increasingly popular strategy for small business owners looking to build… Read More »Direct-to-Consumer (DTC) Marketing Strategy: The What and How
In the pursuit of digital marketing, there are two paths to follow and most brands pursue both in equal measure: Free content marketing and paid… Read More »The Pros and Cons of PPC Advertising
