As social media continues to evolve, brands can find keeping up and maximizing their efforts across various platforms quite demanding. However, focusing on the content pillars of social media marketing discussed in this article can help cut through the noise and drive real results.
Content is King
High-quality, engaging content tailored for each social network is the lifeblood of any marketing campaign. Brands must publish fresh, valuable content on a consistent schedule to attract and retain an audience. This includes blog posts, images, videos, and infographics. The goal is to provide value to followers through informative, entertaining, or thought-provoking pieces. Analytics can reveal the most popular types and formats of content to double down on.
Community Building
Social platforms are designed for interaction and relationship-building. Brands should foster a sense of community among followers by encouraging conversations in the comments. This could involve asking questions, sharing behind-the-scenes content, or celebrating customer successes. Community management also means responding to comments and messages promptly with a personal touch. The stronger the community, the more advocates a brand will have organically promoting it.
Consistent Communication
Consistency in posting across networks helps build familiarity and trust with followers over time. It also makes a brand easier to find through search. Creating a content calendar ensures a steady stream of new updates is published according to followers’ social media habits. Consistent communication keeps a brand top of mind and positions it as an industry leader.
Drive Commerce
While building awareness, the ultimate goal is translating social interactions into sales. Strategic campaigns promote new products and services or highlight exclusive deals and discounts for social followers. Well-timed posts encourage clicks through to the website or store, analytics then provide insights into what drives the best commercial results to double down on.
Measure Success
Data is key to optimizing efforts on the most effective strategies, and brands should track metrics like engagement, followers or fans, clicks, shares, and conversions. Collated data helps uncover insights such as popular content types or the best time of day to post.
For help developing a customized social media marketing strategy to take your brand to new heights, contact Empowered Pulse today. Our team can deliver strategies, not just tactics, to maximize your efforts across all social networking platforms.