Marketing Automation: A Seamless, Non-Intrusive Marketing Method

There are many ways in which chatbots can be used for marketing. You can reach out to clients who access your website or send them messages on social media by using chatbots. Keep in mind that chatbots are also less intrusive than telemarketers. So your clients will prefer to be contacted via chatbots rather than cold calling. Here are some of the ways in which marketing automation can benefit your business:

New Products and Services: You can let customers know about new products or services that you are now providing (or will be providing in the future) by using chatbots. This is similar to sending marketing emails, except that the chatbot will also be able to communicate with the potential client in real time, answer their questions and gauge their level of interest in the product or service.
Using Chatbots to Gather Information: You can use a chatbot to ask the potential client how interested they are in an upcoming product or a service that you’re thinking about providing. So chatbots can be used like surveys, to get people’s opinions about different types of products and services.
Selling Products and Services: Chatbots can also walk people through the process of buying a certain product. If the person is interested in buying something, they can be redirected to the website where the product is being sold. Or they can be given a number to call where a customer service representative will process their order.
Sales, Discounts and Special Offers: Chatbots can be used to inform customers about sales, discounts and special offers. If you have certain regular customers, then it makes sense to keep them informed about sales and discounts. Through chatbots, you can keep track of who your regular customers are and send them the information they need.
Reducing Your Company’s Overhead: When a number of questions can be answered via automation, then you don’t need to hire that many customer service representatives. And when you automate your marketing needs, then you won’t need to hire telemarketers.