Most businesses know how crucial a strong mobile strategy is for reaching their customers. However, it’s important to understand the differences between the mobile web and an enhanced mobile app experience. The latter provides a more user-friendly, engaging, and profitable affair. Here’s why:
It’s Where Your Customers are Spending Their Time
- American adults spent an average of 3.5 hours per day on their mobile devices in 2019. This number is expected to grow in 2020, particularly due to COVID-19, which has caused users to be at home with their devices in-reach more often. 90% of this time is spent on mobile apps, leaving only 10% for web browsers.
Customers are More Comfortable Purchasing Via Apps
- Websites are almost always built with desktop functionality in mind, whereas an app is designed entirely for mobile usage. This creates a cleaner, friendlier mobile environment that instills confidence in users who may purchase your products or complete a desired action. According to the mobile e-commerce platform Button, app shoppers spend 117% more when compared to the web, and they convert at a 14% higher rate. It simply feels more comfortable and secure for the user.
Apps Create Loyal Customers
- Once you have acquired a customer, it’s just as important (if not more) to retain them going forward. An app allows your business to be one tap away from your customer at all times. It also provides an avenue to offer discounts, exclusive content, and rewards to boost engagement and retention. Starbucks is possibly the most successful app at cultivating loyalty in this way. Their star program creates a fun and interactive experience that makes users want to purchase again and again.
There are a lot of apps competing for valuable space on a user’s phone, but the process of designing and creating one does not have to be daunting. For help with your mobile app strategy, contact us today.