Quantitative and Qualitative Ways of Improving Your Reputation

In the modern world, we all experience a certain amount of anonymity which means that we have stopped placing too much importance on the idea of reputation. Still, if you are running a business which deals directly with consumers, then your reputation is very important. In fact, the idea of reputation and brand are tied together such that they influence each other. If you want to have a good product brand, then you need a good company reputation and vice versa.

What Is Your Reputation Influenced By?

Your reputation is affected by word of mouth; when clients and associates say good things about your business and product, then your reputation improves. Your reputation is also affected by reports in the media, such as newspapers, magazines, journals etc. But as time goes on, the internet becomes a more and more important medium when it comes to reputation management.

Online Platforms Which Can Affect Your Reputation

Since people are communicating with each other more and more through blogs and social media, you can use these platforms to improve your company reputation. Plus, search engines like Google and Bing can also affect your reputation if, for some reason, they decide to give your website a higher or lower search ranking than before.

Diversifying/Enriching Your Internet Presence

The very fact that you have a more diverse or richer internet presence than before can work in your favor. This might mean the addition of new online information on platforms such as YouTube or Google’s Knowledge Panel. It could also happen if you started a podcast or were covered by a prominent blogger/influencer. The more information you put out there about your company, the more you popularize it.

Improving Your Online Presence Qualitatively and Quantitatively

It’s also important to make sure that any online information about your company is positive and not negative because you’ve got to maintain a certain measure of control over how you’re being viewed. So keep in mind that quantity is important; the more you update your website, blog and social media pages, the better your reputation is likely to be. But quality is even more important than quantity; this means that even if you don’t update your online presence that often, it’s ok as long as your online content all has a positive spin to it.