For small businesses, especially those that are just starting out, reaching out to their target audience is key to their success. The fastest way to build traffic online is through pay-per-click advertising. But since every business knows that, PPC has become increasingly expensive over the years. Small business owners with a tight budget should be aware of certain strategies to stretch their advertising dollars.
Long-Tail Keywords Are More Profitable
Two-word keywords in certain highly-competitive niches have reached two-digit bidding rates. A workaround to this is to find long-tail keywords that fit in well with what you are trying to sell. Long-tail keywords are those that have at least three words in length. If you are selling a product, the keyword should have a commercial intent. No matter how cheap the keyword is, if it doesn’t help your bottom line, you should blacklist it.
Voice Search Is the New Trend
About 40% of Internet users are using voice search on a daily basis. Before all advertisers jump on the bandwagon and drive up PPC costs, let’s start your campaign targeting voice search users and benefit from the relatively low PPC rates at the moment. It’s even better if you could find long-tail keywords to target.
Make Your Site Mobile-Friendly
Not only are people using their phones more and more to browse, but they are also ordering goods directly from it. If your site is not yet mobile-responsive, hire a web designer to fix it asap. The next step? Start a PPC campaign targeting mobile users with your newly modified site.
Target the Right Demographics
No matter how much you spend on ads, you are not going to get any sales if you advertise lingerie to male users. Well, there may be some sales coming from men looking for gifts for their wife or partner, but generally speaking, you are wasting your advertising dollars targeting the wrong demographics. That’s why it’s very important to set up the campaign right in the beginning before hitting that Start button.
Your PPC campaigns are not working as effectively as they should? Don’t hesitate to contact us. Our PPC experts are here to help!