As time goes on, social media becomes more and more powerful, on a personal as well as a professional level. Yes, there might be some disadvantages associated with it, such as teenage bullying and the feeling of missing out (FOMO) that it creates among people occasionally. But overall, the reach of social media is still widening. So you can reach more potential customers and become better known as a company if you use social media.
Informality of the Medium
One of the main elements of social media, which can be both an advantage and a disadvantage, is the informality of the medium. People often take photos of things they like and post them on social media with an off-the-cuff comment. And some of these photos and comments can go viral, quite unexpectedly.
Social Media vs. Print and TV Ads
As a business as well, you can keep in mind that social media doesn’t have to be perfect like a print ad or a TV commercial. It can be something informal and casual. The content you post on social media can be very conversational, with an impromptu vibe. In fact, this type of social media content is more likely to get you likes than something that is written in a formal way.
Creating a Personal Connection
When it comes to social media, informality works because people are looking for some kind of personal connection. This is possibly because the feeling of being connected to others might be missing from their real lives. So if you can project a sense of authenticity in your social media content, you have a greater chance of getting across to them.
Advantages and Disadvantages
The advantage of a more informal medium is that you don’t have to spend hours or days perfect an ad, the way you have to when you place an ad in a print medium or on TV. But the disadvantage is that you have to keep on producing content that you can put on social media. You can’t keep placing the same ads again and again the way you do in print and on TV.
Still, the advantages of using social media for businesses far outweigh the disadvantages. Contact us to learn more about the power of social media for businesses.