Messenger marketing can be useful to your business in many ways. First of all, it can help you to give more information to your customers about your company, your product or your service. Secondly, if your customers are having any issues with regard to a product they have bought or a service they have availed of, you can answer their questions and provide customer service via messenger.
Messenger marketing can be live or automated i.e., you can either have a real person at your end of the messenger who answers all your customer’s questions or you can have a chatbot which sends out automated messages which have been prepared in advance.
Nurturing Leads
A person considers a number of things before they decide whether or not to buy a certain product. For example, if you’re thinking about buying a dress, you’ll need to see whether it’s available in your size and the color that you want. You’ll have to consider whether it’s within your budget. You’ll also have to consider whether it’s a style that will suit you and that you will feel comfortable in.
A company can use messenger marketing to reassure a customer that a certain product is going to live up to their expectations. This is the essence of lead-nurturing.
Providing Customer Service
Nowadays, many people prefer to ask their questions via messenger rather than actually calling up and speaking to a person. This is in line with the popularity of texting, in general, over calling. It’s simpler for a person to just send off a message and wait for a response. They will also be better able to follow the instructions sent to them when they can do so at their own leisure. This is why many companies have switched to using messenger for providing customer service.
Scheduling Appointments
This is yet another thing that you can use messenger marketing for, especially when your company is providing a service rather than selling a product. For example, doctor’s offices and lawyer’s offices can schedule appointments via messenger. If your customer is stuck in a meeting or another place where they can’t pick up the phone, messenger is a convenient fallback option.
Contact us to learn more about the ways in which you can use messenger marketing to enhance your business.