Social media is an essential part of doing business these days. You may think that social media is only useful for huge companies who can hire experts to figure out complicated algorithms and get the best stats, but this isn’t true. Even the smallest of businesses can use social media effectively to drive up sales and improve their customers’ experience. Here are a few reasons why having social media for your business is a great idea:
1. Social Media Will Widen Your Audience
If you’re off social media as a small business, you’re limited to the people in your area who know you, and this limits your sales. On social media, you can connect with a much larger audience. There are no geographical limitations on who will visit your profiles and your site. This means that you could potentially reach out to buyers across the world.
2. You Can Build Trust with Your Customers
Social media gives your customers a chance to interact with you, and this builds trust. If customers go to your social media, they will be able to see that you actively answer questions and handle complaints, which will make them more comfortable buying from you or using your services. They’ll see that your business is holding itself accountable.
3. Your Business Can Have Its Own Voice
Crafting social media posts is a way for you to solidify your business’ brand. You get to choose the language and the content to match what you’d like everyone’s perception of your business to be. This way, your customers know your values hold strong whether they’re on your site or in your store. Social media provides a unique opportunity for you to emphasize exactly what you’ve always wanted people to know about who you are.
4. There Are Plenty of Tools to Help You Out
Maybe you don’t want to hire someone specifically for social media, but you don’t know if you can run it yourself. That’s not a problem! There are so many helpful tools out there to help you run your social media accounts. There are some overall guides, like this one, which helps you to get started on using social media. Once you’re set-up, there are also lots of tools to help you post regularly and understand which posts your audience likes. Some of these management tools include many social media accounts in one, such as Buffer and Hootsuite. Others focus on one site, such as the Instagram-focused Later. These tools will take a lot of time and stress out of managing social media.
5. You Can Collaborate with Other Businesses
Social media opens up opportunities for you to collaborate with other businesses in ways that benefit everyone involved. It’s common for businesses to promote each other, run contests together, and even joke around together on social media. All of these things help drive up the statistics and sales on both ends of the bargain because it gives each business access to the other’s audience.
If you want to take a deeper dive into the ways social media can help you, we at Empowered Pulse know all about the best strategies available for small businesses. Feel free to contact us in order to learn more.