Every online business should invest time, money, and effort into a sales funnel if they haven’t already done so. Why? Because if you don’t, you are leaving lots of money on the table. Most successful businesses have mastered the art of transforming a prospective client into a loyal customer, and with an effective sales funnel, you can achieve just that.
What Is a Sales Funnel?
A sales funnel is just a fancy name to describe the process a prospective customer goes through when making a purchasing decision. A typical sale funnel consists of the following stages:
- Awareness: You make your prospective customer aware of your product
- Interest and evaluation: The prospective customer considers different products for his purchase. Your job is to build a relationship with him and discover what his end goal is.
- Desire: You are really close to a sale at this point. The prospective customer now has a trust relationship with you and is evaluating your product with regards to his budget, business model, use cases, etc.
- Action: It’s time to close the deal. But your job isn’t ended yet. You want to have loyal customers, so:
- Re-engagement: This is where you build a long-lasting relationship with your customer.
Why Should You Invest in a Sales Funnel?
Groupon is a classic example of a successful sales funnel. When you first arrive at their site, a popup appears asking for your email in exchange for some serious discounts. This is a great lead capturing technique since people are more inclined to give their email address if they think they will be getting lots of benefits from it. With the emails captured, Groupon then uses automatic email marketing campaigns to sell to these leads on a daily basis, by sending them relevant offers and discounts based on their location and interests.
As you can see, by simply implementing the appropriate marketing techniques at different stages of a sales funnel, you can watch your sales go through the roof. Need help setting up an effective sales funnel? Contact us today!