Within a relatively short time, technology will ultimately facilitate a significant proportion of customer-business interactions. More so, messaging apps will support a substantial part of these efforts. And as a result, businesses will be in a position to provide ultra-fast customer services while also driving sales.
Messenger Marketing refers to actions that leverage mobile and chat medium, intending to pave the way for conversations and business with prospects and customers.
Undoubtedly, savvy marketing strategies are not only moving away from emails and SMS’s, but also phone calls. Bearing that in mind, the use of mobile-friendly messenger apps such as Facebook, iMessage, and WhatsApp serve to advance contact between potential customers and firms. For many reasons, this approach is proving to be a quick, easy, and convenient way to reach target shoppers.
How To Get Started
Marketing initiatives that want to benefit from messenger pitching have to capitalize on the three C’s—Communities, Campaigns, and conversations.
First, the marketer has to acquire the user’s permission to transmit messages. This goal requires you to assemble a community of subscribers. Subsequently, your firm can integrate opt-in links into the existing marketing platforms including; websites, digital ads, social media forums, print ads, among others.
Secondly, the marketer should rally engaging campaigns targeting the prospective client base. Equally, the exploits can take the form of specific promotions or on the other hand, sustained engagement activities. Amid the concerted efforts, the marketing team may also opt to profile or tag particular users with the aim of optimizing subsequent campaigns.
Finally, each outbound message should not mark the end of a campaign, but rather the beginning of a conversation. For that purpose, the communications should include clickable and interactive provisions that allow the users to obtain additional information when needed.
The New Way To Conduct Business
Nowadays, consumers expect to interact more with enterprises and brands socially in the same manner they relate with their friends or families via messaging apps. Accordingly, these platforms avail marketers the tools to engage prospects on their own turf and terms. Besides, enabling the marketing team to utilize short and precise messages to reach their audience.
And because the messaging is conversational, users can get instant and accurate feedback for their queries. Moreover, marketers can leverage the use of artificial intelligence to fine-tune the user’s experience through facets such as tone to make the conversation more natural and exciting.
Bottom Line
Ultimately, you may need messenger marketing for your business’s growth. More so because it offers your marketers the ability to scale through conversations with both prospects and customers. Contact us to get started and enjoy the rewards.