When used correctly, your Facebook page is a powerful marketing tool that can greatly increase your company’s profile. That goes for small and large businesses, alike. One of the best parts of using Facebook as a marketing tool is that it’s free. Two billion people a month use Facebook to connect with friends and family, and by using a few basic strategies you can begin to tap into that audience to develop enduring business relationships. And not only is your business’s Facebook page an excellent marketing tool, your personal page is fertile ground for growing the public’s awareness of your company, as well.
Here are a handful of tips that can help you get you started with your Facebook marketing campaign:
Make a Good Impression
Your image is all important, and a successful business must present itself in a professional manner. Your business Facebook page should present posts that are interesting and helpful to the audience you want to cultivate. Always avoid posting material or pictures that might turn off your potential clients. Needless to say, any risque material, off-color humor or references to alcohol consumption or drugs will likely make a bad impression on your Facebook audience. And that goes for your personal page, too, especially if you’re using it as a marketing tool.
Use a Smart Profile Photo
Your profile photo will be your first introduction to many of your Facebook followers, so it’s important to convey the right image. You don’t necessarily have to post a photo of yourself in a business suit, but a picture of you in a swimsuit poolside won’t impress many potential business associates. Use sound judgment in striking a balance between formal and casual when you select a photo.
Be an Interesting Spokesperson
Readers will take note of your posts when you offer well thought out comments and interesting observations. That’s why it’s a good idea to avoid the mundane and save your words for topics that are relevant to your readers. Strategic posts will not only inform the reader, but can also be used to enhance your business’s image and make it more visible to your target audience. Remember, interesting, relevant posts are likely to be shared, and that can introduce your brand to entirely new audiences.
Interested in taking your Facebook marketing campaign to the next level? We can help you harness Facebook’s tremendous power to market your business. For more information, contact us!