Despite often being overlooked, reputation management is a vital part of any company’s success. But to appropriately manage this, you must first build your reputation. In fact, taking the appropriate steps in this initial phase can assist you in your management later.
Building a solid reputation takes a lot of time and effort – all of which is well worth it. A positive reputation will gain the trust of your target audience and keep the trust of your current customers. To begin building your company’s reputation check out the following simple tips.
Respect Customers
Ensure all employees treat every customer with the utmost respect. All customer-employee interactions should be met with a friendly smile and courteous behavior. This includes when a complaint arises or a customer is dissatisfied for any reason.
Cleanliness
Keep your storefront clean and tidy. This can be applied to both e-commerce stores and brick-and-mortar. E-commerce stores can stay ‘clean’ by avoiding clutter or excessive advertising. Physical storefronts should be thoroughly cleaned at least twice a day. Yes, this includes the bathrooms.
Truthfulness
Practice truth in both advertising and customer interactions. Lying for any reason will only come back to haunt you in the end. Practice consistency in everything you (as a person) and your business do.
Engaging
Do not just serve your customers like they are nothing more than a number. Work to engage them in every possible way. This includes in-person interactions, such as when they check out at a physical store, and your social media accounts. If a customer takes the time to comment on one of your posts, take the time to respond whenever applicable.
Sell Yourself
As a business owner, you must understand everything you do affects your company. Avoid scandals or mishaps at all costs. Always be above reproach and professional in all interactions – not just those specifically pertaining to your company.
For more information on reputation management or other marketing strategies contact us today.