As mobile becomes the go-to medium for content consumption in 2018, it is vital to the success of your business to have a mobile experience that is easy to reach and navigate for your core consumers. Bolster your brand awareness and conversion goals on mobile with these four strategies.
1. Develop a Video Content Marketing Plan
Depending on who your target audience is, video content can be extremely useful. According to research, nearly half of all millennials use mobile devices solely for video. That is a head-turning number for a demographic with heavy online shopping tendencies. If you are a youth-focused brand, you’ll want to start measuring your YouTube and Instagram videos to find out which content receives the most views and generates the most conversions.
2. Make Sure Your Mobile Website Design is On Point
Taking into account new smartphone screen designs as well as greater expectations for mobile responsiveness will aid you as you design or revamp your website. With screens becoming larger, user experience and swiping patterns are changing. Additionally expanding wireless capacity has made potential customers more sensitive to lag times. If your mobile site doesn’t load fast enough, they’ll either bounce to another page or app. Adapt to the changes or risk losing an audience that has moved on.
3. Ensure a Strong Social Connection
A seamless experience between your mobile site and other social platforms like Facebook, Instagram, and Twitter is essential to how your core customers interact with your business online and can also be another avenue for brand awareness and marketing. For example, including a simple share button after a purchase can inform a customer’s network and lead to further potential purchases.
4. Make Use of Mobile Native Advertising
While not directly related to your mobile website, using native advertising leads to more engagement and higher click-through rates than other forms like banner, display, and pop up ads.
Understanding the trends in mobile web design and content marketing can help you gain a stronger foothold in the minds of your target customers as well as create a better experience for them that will keep them coming back to you. Experiment with these four strategies to see what works for you and as always feel free to contact us to see how we can help you.