Pay per click (PPC) advertising has been around for decades now, and it’s one of the classic forms of online ads. With so many advances in Internet advertising, though, a lot of people ask why PPC advertising is still in use. After all, haven’t we moved past it yet?
Not really. And when you look at some of the strengths of a PPC campaign, it’s easy to see why.
Strength #1: Speed
Perhaps the biggest benefit of PPC marketing according to Couch and Associates is how fast it reaches the public. As soon as you input the tags, and agree to the rates, your campaign is off and running! If you don’t want a slow build for your marketing campaign (or if you’re on something of a time crunch) then this is an ideal way to get attention quickly.
Strength #2: Metrics
A PPC marketing campaign comes with easy-to-track metrics. You see how many times your ad is displayed, you know how many times it gets clicked, and you can tell how many people immediately left your page versus how many stayed, and made a purchase. All of that data is important, according to Search Engine Journal, and it can help you plan out future marketing campaigns.
Strength #3: Targeting
One of the biggest advantages of PPC advertising campaign, as PPC points out, is that they can be extremely targeted. If you want to reach a specific audience, and only that specific audience, then PPC ads can be fine-tuned to such a degree that it’s unlikely anyone outside your target persona will even see the ads, much less have the opportunity to click on them.
These are just a few of the benefits that come from using PPC advertising campaigns. For more information about how these campaigns work, and how they help you reach your customers, simply contact us today!