Running a business is time consuming with customers, inventory, employees, bookkeeping, and the list goes on and on. We know you are a very busy individual and your website is probably not on the top of your to-do list but it should be.
Why is Mobile Optimization Important?
We all know that mobile device usage has surpassed the use of desktop computers. About 50% of all access to the internet worldwide is done by mobile devices of all sorts and sizes. Most people are using their devices while they are on the go because they are an easy access point to information in their busy lifestyles.
Why Has It Become Crucial?
In 2015, Google placed higher restrictions on websites that don’t have a mobile-friendly site. What this means is that the websites that are not mobile or responsive will be ranked lower in search results. This change affects the traffic volume to your site.
How To Fix It
The best way to make sure your website mobile friendly is by using a responsive design so the website will adapt to every screen size. This is the main step to getting your website back on the search results you need to be on. With a responsive theme on your website, it will size according to the screen size of the user whether on mobile or desktop so you reach both audiences.
Extra Tips
To fully optimize your responsive site make sure you do these two easy things.
- Keep It Simple. By keeping your information short, sweet and to the point, it will aid in the speed and layout of your website.
- Speed Is Important. Most users will lose interest in a website if it takes longer than five seconds to load so you want to make sure that your website is as fast as it can be.
In review, by changing your website to a mobile-friendly version you not only gain more potential customers accessing your websites on mobile devices but also rise in search engine results for all devices.
At Empowered Pulse, we mentor small business owners in marketing, profitability, and growth. For more information on marketing plans for your small business, contact us.