Your business’s reputation is among the most valuable assets that you own, and owning up to this is often underrated. Many organizations pump time and resources into advertisements and promotions but neglect the important task of monitoring and improving their image with customers. Long ago, reputation management was viewed as an almost black art, but now, things are different. How has the digital landscape changed the way that your brand’s reputation is factored into success? Read on…
Be Seen
Websites, blogs, and social media, oh my! Information about your services and products is plastered across the walls of an ever expanding digital marketplace, and people are talking. Even if you don’t have a way for customers to leave feedback about their experiences on you core website, they are free to do so within social media platforms and review sites that focus solely on broadcasting customer experiences on the web.
No business is perfect, and sometimes customers complain, this is simply the nature of things. Sites like Yelp and Google Places offer people a way to review businesses and share their experiences with each other. Good feedback, or bad, will be posted, and you need to know that you have the ability to interact with the people sharing.
Reputation management begins by making things right when there is a problem, and if you take the time to view your customer’s feedback within the various platforms, you can offer solutions and become visible in your approach to customer service. Social media sites are extremely personal, and can be powerful tools for allowing your dedication to transparency and customer satisfaction to shine through. You should be spending time on reading and contributing to the customer experience across all relevant digital media.
This Also
There is much more to reputation management than meets the eye. As your business receives more attention from people online, and off, information will be spread across the web; search engines love this. Your websites and other digital properties (e.g. social media, blogs, and specialized business listings) will receive more attention from search engines as more customer generated data is published to the web, so it especially important for you to take a role in understanding what information is where.
Just Do It
Getting started with reputation management doesn’t need to be scary or complicated. We’d enjoy talking with you more about your brand, contact us and we’ll help you get started on the road to properly managing your business’s reputation.