Are you getting a satisfactory ROI from your PPC campaigns? Regardless of your current results, there’s always room for improvement. Here are five tips you can use to increase your ROI on Google Adwords.
Have the Right CTA
Having the right CTA will make all the difference in whether you get a good conversion rate or not. Test out different call-to-actions and see which ones perform best. Since you are limited in terms of how many characters you can use, you have to be concise and to the point.
Use Extensions
Google Adwords allows you to add extensions to your PPC ads. This gives you the opportunity to add additional CTAs or to reinforce your main CTA. Possible extensions include:
- Sitelink extensions – hyperlinks to web pages
- Call extensions – useful for mobile ads
- Send Message extensions
- Location extensions – for local businesses
Edit Your Displayed URL
Just as it is important to choose the right CTA in your ad’s text, you have to choose the link that is displayed (which can be different than the actual URL) carefully. You should edit the link so that it is easy to figure out what the webpage is all about. Consider including a CTA in the URL.
Use Geotargeting
You can use geotargeting to target people in specific locations. If you own a physical business, this definitely comes in handy. However, even if you own an online business, you can use geotargeting to exclude people from certain countries or regions who are either less likely to buy your product or who you can’t ship to.
Schedule Your Ads
You can also schedule when you want your ads to be displayed. This is useful, as you can target your customers when they are most likely to be online or most likely to make a purchase.
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