Once you have started to build a social media following, your success hinges on user engagement. The more interested and involved your audience is, the more then will interact with your brand and boost visibility. Your routine social media schedule might keep the page alive, but you also need a few strategies to directly engage your audience.
Here are five useful engagement strategies for your social media marketing campaign.
1. Post a Funny Poll
Polls are quick and easy ways to inspire engagement. Everyone who sees your poll scroll by can click once to give their answer and become part of the fun. Write a poll that is funny, inspires people to share, and sparks curiosity to see how others have answered once their answer is given.
2. Spur an Insightful Discussion
Start an interesting discussion topic. Ask an insightful question and invite your audience to jump in with their own perspectives. Soon, the conversation will snowball with audience members discussing the matter with each other. It may branch into dozens, if not hundreds, of individual conversations – all linking back to your brand’s original question.
3. Share Cool Video Shorts
Fun videos will always get some attention on social media. Look for something surprising, funny, or intriguing that others will want to comment on and repost on their own pages to share with friends. A cool caption can also help push the virality of your video.
4. Host a User Content Contest
Users love to share content and compare their personal creations. Start a user content contest like an art contest, a creative product idea contest, or a testimonial contest. Not only will you inspire a bonanza of shared content related to your brand, you will also generate a wealth of content you can re-share in the future with your users permission.
5. Hold a Giveaway Raffle
Get everyone excited about your products by hosting a giveaway. Create a raffle and an engagement style that earns a digital raffle token, like posting with a custom hashtag or sharing a picture with your product. Have several prizes to give away and winner tiers so that everyone feels like they have a chance to win. Then celebrate with the winners and make the final giveaway fun for your whole audience.
Cultivating an engaged social media audience is intense, but also a great deal of fun. Power up your social media marketing with Empowered Pulse. Contact us today to learn more.