When people think about marketing, certain things come to mind, such as TV and print ads, billboards, websites, social media etc. These are all good ways to market your product/service, but keep in mind that marketing is more than just the sum of its contents. In other words, just printing an advertisement or starting a website is not enough. You need to have a marketing strategy, and in order to do this, you need to look at your business in a holistic way. Here are some key questions you might want to ask:
What Is the Aim of My Business?
Obviously, everyone starts a business because they want to make a profit. But this is not the only aim. Most entrepreneurs will tell you that they started their business because they believed in a certain product/service. They believed that what they were doing would somehow change people’s lives for the better. And that’s why they spent so much time honing that product/service. When you fully understand the aim of your business, then you have to let people know what it is so that they understand it too. That’s what marketing is all about.
How Does My Product/Service Help People?
This is yet another important question that you need to ask for your marketing strategy to work. Is your product/service adding value to the lives of your customers? Does it make certain tasks easier for them? Does it help them to achieve what they want to achieve in life? Whether you’re trying to help people lose weight, become healthy, concentrate better, or have a full life, you need to be clear on exactly how your product is going to do this so that you can convey it to your customers via your marketing strategy.
How Is My Product/Service Unique?
Let’s say that you run a gym in a certain area. Now, there are likely to be other gyms in that area also. And each gym is going to have its own selling point. Some gyms might be cheaper. Others might be open longer. Some might have more classes to offer their customers. Some might offer personalized diet plans. Some might be only for women.
What is the selling point of your gym? What makes it different and unique? And why might a customer want to choose that particular kind of uniqueness? It doesn’t matter whether you run a gym or sell some other product/service. It’s still a good idea to keep track of what makes it unique so that you can convey this to your customers via your marketing strategy.
Contact us to learn more about developing a marketing strategy that is unique to your business.