Social media marketing is one of the most effective ways of getting the word out about your product or service. Whether you’re just starting your… Read More »“Know Thy Customer” and Other Pillars of Social Media Marketing
The Sales Funnel is one of the most important concepts in modern marketing and/or active selling. It graphs the conversion process of your audience based… Read More »ToFu, MoFu, and BoFu: Mapping Your Sales Funnel
When brands debate between drip and nurture emails, the most practical answer is often “Both!”. Drip emails go out regularly, often to everyone on the… Read More »3 Nurture Email Marketing Ideas to Boost Re-Engagement
Leveraging Direct-to-Consumer (DTC) Marketing to Grow Your Small Business Direct-to-consumer (DTC) marketing is becoming an increasingly popular strategy for small business owners looking to build… Read More »Direct-to-Consumer (DTC) Marketing Strategy: The What and How
