In the pursuit of digital marketing, there are two paths to follow and most brands pursue both in equal measure: Free content marketing and paid advertising. Among the most popular paid digital advertising options is… The Pros and Cons of PPC Advertising
Like a regular funnel, a sales funnel starts out wide at the top and narrows towards the bottom. At the top of a sales funnel, you’ll find a number of potential customers—people who have just… Guiding Your Customer Through the 5 Stages of a Sales Funnel
When configuring your website to top the charts on search engine page results, keywords are usually the top strategy. Keyword research, keyword-rich content, and keyword-inspired content are all a major concern. Keywords are used in… SEM Strategy: The SEO Beyond Keywords and Content
As social media continues to evolve, brands can find keeping up and maximizing their efforts across various platforms quite demanding. However, focusing on the content pillars of social media marketing discussed in this article can… Top Foundational Pillars of Successful Social Media Marketing
Digital marketing is composed of many elements, with new ones being added every day. A basic digital marketing campaign starts with a website, blog and social media pages. To this, one can add SEO and… Tweaking Your Current B2B Marketing Strategies for 2024
Email marketing campaigns have become a cornerstone strategy for businesses looking to engage with their audience and drive conversions. However, different approaches exist to leveraging emails, with two popular methods being drip campaigns and nurture… Drip or Nurture: Which is the Right Email Marketing Approach for Your Business?
