People seem to either love or hate pay per click (PPC) advertising. While some find it difficult to optimize, most businesses experience success. Today we’ll address the biggest concerns about PPC and how you can… The Drawbacks of PPC and How to Get Around Them
The rise in the number of social media users around the world presents a unique opportunity for brands to reach the masses. It is impossible to thrive in particular markets as a business operator if… The Impact of Social Media on Your Business
The modern world has seen a distinct shift in the way digital marketing works. One of the most significant shifts is in how people access the internet. Gone are the days of desktops and laptops,… 10 Statistical Reasons Your Website Needs to be Mobile Optimized
One of the simplest lessons in business is “if you’re not growing, you’re dying”. The idea is that the status quo is an enemy. Lethargy and complacency often is accompanies by a slow decline of… Three Digital Sales Funnel Tactics (and Why They Work)
These days, there are plenty of ways to reach people. Social media has provided new and ever-expanding channels for interaction, and the internet has allowed people to search for and find businesses in ways that… Three Reasons Your Business Needs a Mobile Application
When you think of pay per click (PPC) advertising you most likely think of Google and its AdWords program. In business since 2000, AdWords is the king of PPC advertising and the first choice for many… Bing Ads: Often Overlooked in the Pay Per Click Advertising (PPC) Landscape
How People View Your Business in the 21st Century For centuries businesses were defined by word of mouth advertising and in many ways still are. With the rise of internet based ratings, rankings, and reviews,… How Reputation Management Works and Why it Matters
A good name is everything in business, but keeping a reputation maintained can be a little harder than it might seem. Years ago, a good reputation was developed by word of mouth. A friend would… Attention and Engaging: How Reputation Management Works
Everywhere you look these days, you see someone on their cell phone. The cell phone and internet have changed the way we live life around the world, and as such, it is important for the… The Importance Of A Mobile App For Your Business
